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The name of St. Louis’ new Women’s Professional Soccer team is actually growing on me, the more I hear it. Athletica.
Different, but really different. Not corny, not comical, not trendy or cartoonish. Kind of Hellenic, which makes sense in a way.
I kinda like it.
I think this gives us the seven names for seven teams for 2009:
- Boston Breakers: Holdover name from WUSA (and, before that, the USFL if you can remember back 25 years). Nothing wrong with that name.
- FC Gold Pride: We’ve been over this. Not a great choice.
- Chicago Red Stars: Probably the best overall name in the league in terms of city relevance and gender neutrality. Color scheme and uniforms should be really sharp.
- Los Angeles Sol: Makes sense on a lot of levels, even if it’s not particularly inspired or original.
- Sky Blue FC: You’re going to have to tell everybody this is the New York/New Jersey team every time you mention them. Which might be a good enough reason to call this a poor naming choice.
- St. Louis Athletica: As mentioned, I kinda like this one.
- Washington Freedom: Another holdover from WUSA, one that makes sense, too. Though the whole DC “cradle of democracy and revolution” motif has been done to death sports-wise.
So they have seven teams with seven names and seven venues (I don’t know how many coaches have been hired – so sue me), five months or so from launch. Now comes the hard part, as we all know.
Had WPS launched in a normal economy, I’d have been much more optimistic about its chances. I think the painful lessons learned by WUSA have been taken to heart and I doubt WPS would have been the economic bloodbath that WUSA was under normal circumstances.
As we also all know, these are not normal circumstances. Corporate sponsorships (one of the things that doomed WUSA) are going to be a battle for everybody in sports. I’ve had one club exec tell me that the fact that some companies can no longer afford to be big sponsors with their local NFL or MLB teams could be a boon to the more affordable WPS, and here’s hoping that’s true.
Talent-wise, WPS will suffer a bit from a lack of the Golden Girls (who are largely all gone now – can you believe next summer it will be ten years since that day in the Rose Bowl?) from a name-player standpoint, but that could be good from an economic standpoint. The player costs being mentioned are much more reasonable.
And, hey, unless I missed something, WPS will be single-table! Which, as we all know, practically guarantees success!