Final MLS Attendance Numbers 2009

Major League Soccer’s regular season wrapped up yesterday and here are the final attendance figures:

Team G Total Avg Med Hi Lo Change
Seattle 15 463,455 30,897 32,404 33,108 28,548 NA
Los Angeles 15 306,240 20,416 19,718 27,000 16,649 -21.5%
Toronto 15 305,167 20,344 20,384 20,902 19,843 1.1%
Houston 15 255,712 17,047 16,854 29,470 12,619 0.6%
Salt Lake 15 245,628 16,375 16,972 19,546 11,793 1.2%
DC United 15 241,322 16,088 15,895 24,175 8,033 -18.9%
Chivas USA 15 226,375 15,092 14,523 23,409 11,334 -0.1%
Chicago 15 220,331 14,689 14,534 20,000 10,288 -13.8%
Columbus 15 216,699 14,447 14,370 20,966 7,465 -1.2%
San Jose 15 211,717 14,114 10,049 61,572 9,022 2.9%
New England 15 205,977 13,732 11,314 26,623 7,286 -21.9%
New York 15 187,359 12,491 10,762 23,238 8,042 -21.6%
Dallas 15 186,612 12,441 8,623 51,012 5,724 -4.5%
Colorado 15 184,963 12,331 11,416 19,680 6,234 -9.7%
Kansas City 15 150,802 10,053 10,385 11,906 6,922 -5.9%
MLS TOTAL 225 3,608,359 16,037 14,686 61,572 5,724 -2.6%

Now, some notes:

  • The New York Yankees did outdraw MLS, but not by much (3,719,358 to 3,608,359).
  • The only teams showing any average attendance growth over 2008 had very modest gains, with San Jose’s 2.9% growth (thanks in part to the largest crowd of the year in 2009, a doubleheader at Candlestick Park that drew 61,572 to see Barcelona/CD Guadalajara and fewer than that to see San Jose/Columbus) the best of the bunch. No one else had even 2% growth in average announced attendance. However….
  • There were big drops in New England, New York, Los Angeles, DC and (to a lesser extent) Chicago. New York is understandable, but LA may have suffered from a few years of terrible teams, high prices and the whole Beckham Fiasco. And everybody suffered from the economic turmoil.
  • Those drops by New England, New York and Los Angeles, all 20% or more, were not the worst in league history for teams from one season to the next. Eleven teams, led by Dallas’ 40% drop when they moved from the Cotton Bowl to Dragon Stadium in Southlake, have had worse year-to-year declines.
  • Since I know you’re going to ask, the answer is 14,976. That’s the league average without Seattle. Because there were 225 games in the league, Seattle’s total impact was mitigated a bit, but it was just over 1,000 people a game league-wide (about a 7% bump). Because the league still was down about 3% on average, you can see the impact of the economy on the league overall.
  • Seattle broke Los Angeles’ 1996 record with a 30,897 average (the record was 28,916). The Sounders’ median (32,404) was also a record and despite having one less home game than the Galaxy had in 1996, they broke the record for total as well (463,455 to 462,650).
  • October (17,593) was actually the best month for league average attendance, beating July (17,218).
  • In a small sample, weekdays (Monday-Thursday) outdid weekends, 17,566 to 15,855 on average. If you count Fridays in the weekday sample, it’s slightly larger and the difference is a bit less (16,775 on weekdays to 15,915 on weekends).
  • New York’s total and average were the worst in team history. Surprised?
  • Dallas’ median (8,623) was bad, but wasn’t the worst in MLS history. That still belongs to Miami, whose median was 7,023 in 2000.
  • Because of its small capacity, Kansas City had the 14th-worst average in league history, but five Wizards teams have actually had smaller averages. KC did have a median (10,385) that matched its capacity, meaning they sold out a bunch of games. So there’s that.
  • Home openers averaged 15,334. Home finales averaged 18,955.
  • Games involving (or purported to involve) David Beckham (as the visiting attraction) averaged 22,048, but only goosed the league average by just under 200 people a game overall. Last year, Galaxy road games averaged 28,132.

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