Taking Attendance, 7/12/2010

Once again, here are the latest unofficial (and, at the lower levels, incomplete) attendance figures for The Major League Soccer, Women’s Professional Soccer, the USSF Division II Professional Soccer League, the USL Second Division, the USL W-League and the Premier Development League:

MAJOR LEAGUE SOCCER
Team G Total Average
Seattle Sounders FC 9 325,257 36,140
Philadelphia Union 4 95,821 23,955
Los Angeles Galaxy 7 144,811 20,687
Toronto FC 8 164,706 20,588
New York Red Bulls 8 130,214 16,277
Real Salt Lake 8 130,216 16,277
Houston Dynamo 9 144,028 16,003
Chicago Fire 7 103,476 14,782
DC United 7 103,139 14,734
Chivas USA 7 101,155 14,451
Columbus Crew 7 100,573 14,368
Colorado Rapids 6 82,298 13,716
New England Revolution 8 94,375 11,797
FC Dallas 7 78,678 11,240
Kansas City Wizards 8 80,047 10,006
San Jose Earthquakes 7 66,607 9,515
MLS TOTAL 117 1,945,401 16,627
 
WOMEN’S PROFESSIONAL SOCCER
Team G Total Average
Boston Breakers 6 28,277 4,713
Washington Freedom 7 29,778 4,254
Chicago Red Stars 8 33,369 4,171
Atlanta Beat 5 19,692 3,938
Sky Blue FC 5 17,889 3,578
FC Gold Pride 8 25,293 3,162
Saint Louis Athletica 4 12,109 3,027
Philadelphia Independence 8 24,061 3,008
WPS TOTAL 51 190,468 3,735
 
USSF DIVISION II SOCCER LEAGUE
Team G Total Average
Montreal Impact 7 86,790 12,399
Portland Timbers 11 99,660 9,060
Rochester Rhinos 9 50,783 5,643
FC Tampa Bay Rowdies 5 26,901 5,380
Vancouver Whitecaps 8 40,239 5,030
Austin Aztex 9 31,574 3,508
AC St. Louis 6 18,943 3,157
Puerto Rico Islanders 8 20,009 2,501
Carolina RailHawks 5 11,326 2,265
Minnesota NSC Stars 9 12,515 1,391
Palace Baltimore 5 6,785 1,357
Miami FC Blues 9 10,816 1,202
USSF2 TOTAL 91 416,341 4,575
 
USL-2
Team G Total Average
Charleston Battery 8 28,890 3,611
Richmond Kickers 7 13,851 1,979
Harrisburg City Islanders 7 11,725 1,675
Pittsburgh Riverhounds 5 4,263 853
Charlotte Eagles 7 5,967 852
Real Maryland Monarchs 6 3,602 600
USL-2 TOTAL 40 68,298 1,707
 
W-LEAGUE
Team G Total Average
Vancouver Whitecaps FC Women 3 4,269 1,423
New Jersey Wildcats 2 1,853 927
Atlanta Silverbacks 2 1,360 680
Seattle Sounders 5 3,098 620
Long Island Rough Riders 3 1,458 486
Charlotte Lady Eagles 3 1,330 443
Colorado Force 3 1,224 408
Hampton Roads Piranhas 5 2,037 407
Santa Clarita Blue Heat 2 796 398
Hudson Valley Quickstrike Lady Blues 3 1,097 366
Quebec City Amiral 5 1,626 325
Ottawa Fury 4 1,274 319
Pali Blues 4 1,177 294
Laval Comets 5 1,419 284
Rochester Ravens 5 1,420 284
North Jersey Valkyries 4 1,030 258
Colorado Rush 5 1,185 237
Buffalo Flash 4 899 225
Northern Virginia Majestics 3 639 213
Hamilton Avalanche 5 875 175
Toronto Lady Lynx 4 675 169
London Gryphons 3 482 161
Kalamazoo Outrage 5 755 151
Chicago Red Eleven 6 666 111
Tampa Bay Hellenic 3 323 108
New York Magic 1 94 94
NJ Rangers 5 472 94
Cleveland Internationals 3 216 72
Washington Freedom Futures 5 335 67
W-LEAGUE TOTAL 110 34,084 310
 
PREMIER DEVELOPMENT LEAGUE
Team G Total Average
Des Moines Menace 6 21,104 3,517
West Texas United Sockers 8 20,011 2,501
Fresno Fuego 4 9,839 2,460
Carolina Dynamo 2 4,086 2,043
Toronto Lynx 1 2,000 2,000
Victoria Highlanders FC 4 5,645 1,411
Forest City London 4 5,572 1,393
Dayton Dutch Lions 5 6,840 1,368
El Paso Patriots 3 3,765 1,255
Los Angeles Legends 2 2,500 1,250
Thunder Bay Chill 1 1,070 1,070
Laredo Heat 6 5,752 959
Kitsap Pumas 3 2,689 896
Vermont Voltage 2 1,588 794
Ventura County Fusion 6 4,641 774
BYU Cougars 6 4,604 767
Western Mass Pioneers 2 1,491 746
Mississippi Brilla 4 2,629 657
Cincinnati Kings 5 3,090 618
Portland Timbers U23’s 8 4,925 616
Michigan Bucks 5 3,069 614
Long Island Rough Riders 3 1,708 569
Indiana Invaders 2 1,086 543
Hampton Roads Piranhas 5 2,103 421
Ironbound Express 8 3,022 378
Rochester Thunder 4 1,417 354
Central Florida Kraze 7 2,330 333
Yakima Reds 1 329 329
Ogden Outlaws 1 307 307
Tacoma Tide 1 302 302
Bermuda Hogges 2 565 283
St. Louis Lions 6 1,699 283
Ottawa Fury 5 1,315 263
Spokane Spiders 1 252 252
Reading United 6 1,473 246
Nashville Metros 2 478 239
Albany BWP Highlanders 4 950 238
Hollywood United Hitmen 2 469 235
Dallas Fort Worth Tornados 2 468 234
Southern California Seahorses 5 1,141 228
Rio Grande Valley Bravos 1 225 225
Ocean City Nor’easters 1 216 216
Springfield Demize 5 990 198
West Virginia Chaos 4 719 180
Washington Crossfire 3 501 167
Lancaster Rattlers 2 300 150
Atlanta Blackhawks 3 434 145
Kalamazoo Outrage 5 720 144
Kansas City Brass 4 574 144
Abbotsford Mariners 4 570 143
MPS Portland Phoenix 4 554 139
Houston Leones 2 260 130
New Hampshire Phantoms 4 495 124
Brooklyn Knights 6 725 121
Ft. Lauderdale Schultz Academy 2 230 115
New Jersey Rangers FC 5 566 113
IMG Bradenton Academics 5 545 109
Orange County Blue Star 6 585 98
Westchester Flames 5 405 81
Vancouver Whitecaps Residency 4 311 78
Central Jersey Spartans 1 70 70
Real Colorado Foxes 2 100 50
Chicago Fire 3 118 39
Cleveland Internationals 3 110 37
Baton Rouge Capitals 0 0 0
New Orleans Jesters 0 0 0
Northern Virginia Royals 0 0 0
PDL TOTAL 238 148,647 625

Some quick notes because I’m swamped:

  • How the hell did Philadelphia not have a capacity crowd announced for their second home game at PPL Park? Am I missing something?
  • Late, but interesting: on July 2, the New Jersey Rangers of the W-League announced a crowd of 12 for their game against the Washington Freedom Futures. Twelve. One-two. It’s not that they drew it, it’s that they announced it.
  • If you classify averaging 14,000 or more “acceptable” in The Major League Soccer, all but five teams are there, and Colorado is just a smidge under it. Two of the other four (KC and SJ) play in temporary facilities. New England and Dallas are the others.
  • WPS is at 3,735 and falling. And despite the presence of Marta FC Gold Pride can’t get it done.
  • Palace Baltimore is switching their home games to the Maryland SoccerPlex (home of the Washington Freedom of WPS and US Open Cup home to DC United). It won’t help. Doesn’t look good for them.
  • Charleston is actually averaging slightly more per game this year in USL-2 than they did at this point last year in USL-1. So tell me again why the level makes a huge difference?
  • Des Moines leads the PDL at 3,517. It would be nice if they were to host the PDL Championships the first full weekend in August, but the Menace may not make the playoffs. Ditto for West Texas United, which has had a great debut (home season over, averaged 2,501).
  • As mentioned in a previous comment, I’d be happy to compile NPSL numbers if I could get the data. But I can’t right now, apparently.

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37 Responses to “Taking Attendance, 7/12/2010”

  1. Chris Says:

    Not to sound like a comment spammer, but: nice stats - thanks for compiling these.

    And not that it takes anything away from West Texas for their great attendance numbers, but this is their 2nd season, not their debut.

  2. admin Says:

    Ah, I did not know that, thanks. I didn’t track PDL numbers last year. Thought they were brand new for some reason. Is the stadium new?

  3. Jarrett C Says:

    While I don’t have the facts handy, I’m assuming Charleston season tix prices went down since the USL-2 season is shorter. I’m very intrigued by the way reduced travel cost will balance against fewer dates to make revenue. It will be very interesting to see if Charleston stays put next year or bounces back up to Division 2

  4. admin Says:

    Battery tickets are $18, $15, $12 and $10. I don’t know how that compares to 2009, but it seems reasonable.

  5. admin Says:

    That’s single-game.

    I don’t have 2009 info, but in 2008, Battery season tickets were $150 for an individual in the West stand and $120 for an individual in the East stand. This year they’re $180 and $150, respectively.

  6. Chris Says:

    I’m not too familiar with West Texas’ stadium, but I think it is a nice, new facility that’s shared with a minor league baseball team. Not a shared *field*, though. As I understand it, there are separate fields, but common parking, concessions, etc., somehow.

  7. OleGunnar20 Says:

    a few things:

    A. the attendance for the last Philly Union game was 17,183 not 17,158. the union’s own web site has that number and that is the number they tweeted during the game. the mlssoccer.com site has the wrong number. this makes the total attendance for the union 95,846 and the average 23,962.

    B. according to the Fire website (for the first few games) and then mlssoccer.com for the games that the Fire website does not list the attendance for the attendance for the 7 Fire home games have been: 20,276; 11,312; 13,224; 12,522; 14,658; 13,607; and 17,847 for a total attendance of 103,446 and an average of 14,778.

    C. according to the ussf’s d2 website and individual game reports the attendance for the 8 PR Islander home games have been: 2,248; 5,077; 2,642; 2,098; 2,122; 1,542; 2,901 and 1,089 for a total attendance of 19,719 and an average of 2,465.

    D. according to the ussf’s d2 website and individual game reports the attendance for the 9 NSC Minnesota Stars home games have been: 2,310; 627; 753; 1,576; 1,562; 746; 1,152; 2,136 and 1,803 for a total attendance of 12,665 and an average of 1,407.

    typos happen all of the time so no big deal just wanted to share my numbers. i have to check mine 5 times to fix all of my typos but i did check these numbers again before posting this comment for what it’s worth.

    as for conflicting numbers from sources i try and go with the most reliable source. that would be the mls team itself (and the tweet during the game and that the union’s number was what showed up on foxsoccer and other sources obviously supplied by them) over the error prone mlssoccer website and i tend to go with the ussf d2 website and game reports for official numbers ever since i saw a number thousands higher for an NSC Minnesota Stars game on the very error prone NASL site.

  8. admin Says:

    Thank you! I will check all of those. Until I can vet numbers at the end of a season, I’m never 100% sure of the numbers on an ongoing basis. And MLS and I still have some conflicts over numbers from years ago. Gracias.

  9. admin Says:

    A. Okay, I’ll change the Philly number. Doesn’t help me answer the question of why it wasn’t 18,500. I assumed they’d be 18,500+ every game.

    B. My Chicago games are 20,276, 11,312, 13,224, 12,552*, 14,658, 13,607 and 17,847. So I see what I did there.

    C. I have for PR: 2,498*, 5,077, 2,682*, 2,098, 2,122, 1,542, 2,901 and 1,089. So either revisions or keystroke errors on two of those.

    D. My Minnesota numbers were: 2,310, 627, 753, 1,576, 1,562, 746, 1,152, 2,136 and 1,653*. I got the 1,653 from the NASL site but I saw the 1,803 number on Inside Minnesota Soccer. So I’ll check that out as well.

    Wait, you mean the NASL site is error-prone? ;)

  10. OleGunnar20 Says:

    i find that using the ussf website is the best for getting the D2 numbers.

    http://ussf.demosphere.com/Schedules/2010/20952154.20104.html

    it is really easy to click on any team and see the list of results below the roster information. clicking on any score will give you the game report with the attendance.

    that NASL site is pretty sad.

  11. OleGunnar20 Says:

    and as for the Union. there is probably a price to pay to having so many home games so close together. a bit of fatigue by the casual/newest fans and perhaps a bit of a crunch on being able for non STH to afford so many games so close together.

    another great thing about that USSF-D2 site is that the numbers are very quickly updated.

    and don’t even get me started about typos and transposing numbers. it happens all of the time for me especially since i insist on having my excel spreadsheet at such microscopic font sizes.

  12. admin Says:

    Honestly, you’re not going to get me to take out the violin for Philadelphia. They went six weeks without a home game after 30 years with no team, and 14 days between home games is a problem all of a sudden?

  13. OleGunnar20 Says:

    no no. that there are so many home games now, in such a short time is more of the “problem”. all of their home games are now crunched or compressed into a much smaller window so i can see how some fans might miss more games than if they had been “properly” spread out over the whole season. might not be a factor but i cannot think of anything else. i guess we will see over the next few weeks.

  14. ERic Says:

    Just to throw in another pair of eyes — my numbers match Ole’s. And, like him, I use the USSF website.

  15. admin Says:

    There was less clicking involved on the NASL website, but if there’s corrections to be made after the fact, I guess it’s less efficient in the end.

    Shocks me that a guy who can’t crop photographs can’t do numbers, either.

    Thanks, guys.

  16. pedant Says:

    Kenn, it is Major League Soccer, not The Major League Soccer. You know better than that.

    Apart from that, interesting as always. Who owns the Bradenton Academics? Do they need to draw fans and make money? Or are they bankrolled to the point that it doesn’t matter?

  17. admin Says:

    I have decided I shall refer to it as The Major League Soccer from now on, to point out how completely batshit insane it is for commentators - including guys who PLAYED IN THE LEAGUE - to say “The MLS.”

    My guess is that IMG is in charge of the Bradenton Academics, as they play at IMG’s academy in Bradenton and have “IMG Bradenton Academics” as their name. So, like many PDL teams, I don’t think paying customers is a big deal.

  18. McLean FC Says:

    If you remove the attendance totals for the USSF D2 teams that’ll be in MLS by 2012, you get a total of 189,652 in 65 games - an average of 2,917 per game.

    And to think, if only there was pro/rel all these attendance ailments would be magically fixed…

  19. Krammerhead Says:

    My guess that the reason it matters not to Charleston fans what level league they are in is that the level of soccer is secondary to the fans that go to their games, and that’s great for them. I’m not sure fans in other markets would feel the same.

    Also to be considered in their increase in attendance is the fact that they are the class of that division, something they weren’t last year in USL-1. Fans like a winner regardless of level of play. Kind of like when the Calgary Storm in the PDL drew great numbers when they finished first in the Northwest and made the final, but after moving up to the A-League where they weren’t good, the numbers dropped.

  20. Howie Says:

    That’s a great point, McLean FC. Frankly, it’s a bit concerning– not in the ridiculous pro/rel sense but in the fact that the US soccer structure’s 2nd division people have really struggled to sustain a solid league. It could collapse outright in 2012.

    It probably doesn’t mean a lot in the context of MLS, but I’ve always felt that stronger lower tiers– with viable local clubs for fans in a variety of cities– were keys to developing any kind of soccer culture here.

  21. Marc Silverstein Says:

    I will email the NPSL Commish this morning ans see what he says (if anything) about getting you the attendance information that you need.

  22. admin Says:

    At the moment, Charleston IS in first place, but only by four points (with a game in hand). But they’ve had years when they finished first (2002 and 2003, winning the league in ‘03) and years when they finished 8th and 9th and out of the playoffs (in 04 and 05) and their attendance didn’t seem to react as quickly as you’d be asking it to in this scenario:

    2002 - 1st, Southeast, Conf. Semifinals..3,320
    2003 - 1st, Southeast, Champions………3,969

    2004 - 8th, Eastern, out of playoffs…..3,715
    2005 - 9th, USL-1, out of playofs……..3,649

    Charleston draws because Charleston is a good organization that knows how to sell tickets and they offer a quality experience. By and large (with exceptions), good organizations draw and bad ones do not. It’s not just a matter of “win and you’ll draw.” If it was, 90% of resources in a given club would be put towards the effort to win, and they’re not

    And Calgary’s problems went far, far beyond their play on the field when they went from the PDL (where they averaged 2,003 in 2001) to the A-League (where they drew 1,458 in 2002). Not all organizations devote the necessary organizational resources to a move upwards. They just figure they’ll be fine because if they draw X in a lower level, they’ll just naturally draw 2X or something at a higher level. That’s why I hope Dayton knows what they’re doing.

    And, of course, pro/rel would boost all of these numbers by 100% and cure shingles as well.

    People tend to overrate the impact of winning and losing on attendance figures sometimes.

  23. admin Says:

    And, Howie, as for the 2nd division, the thing that stands out is not how fragile it is or how resilient it is…it’s how really unchanged it is from the year before and the year before that. If it didn’t have the name USSFD2 and you didn’t know about the drama, this season would look pretty much like the last several seasons in terms of what teams draw, teams that are really good organizations and teams that can’t get out of their own way.

    I can’t see the whole structure “collapsing,” but I do think this offseason will be very interesting. I don’t see either side as a clear-cut choice for sanctioning from USSF, and, quite frankly, some of USL’s moves on the 2nd division side are very curious to me.

  24. admin Says:

    Edmonton also drew 2,903 for an exhibition against Ottawa the other night, which is encouraging. But you didn’t have to spend a million on players to achieve that. In fact, you’d better achieve that without spending a million on players because at that small stadium, you’ve got no chance of making a million back.

  25. kebzach Says:

    Kenn, have you mentioned to @kylemartino how silly “THE MLS” sounds? Because I don’t want to ruin your day or anything, but I’m not sure if he’s a loyal reader of this site.

  26. admin Says:

    I’m sure he’s not. But he’s not the first and probably won’t be the last to do it. I don’t have many loyal readers, but I’m ever-so-appreciative of the ones I do have.

  27. Dale Says:

    From a loyal reader;

    What happened to the Rhino’s? I know they had the ownership problems and such, but they have moved into a nice stadium and they are struggling to get half the crowd they used to have in the baseball stadium. Surely, the fans come to see soccer and don’t really care about the teams financial situation.

    It seems like just yesterday they were the toast of D2 soccer. Now it seems like they are just toast.

  28. admin Says:

    I wouldn’t say they’re toast (though they nearly were). It’s likely that (a) some people are gunshy, having been burned by the previous owners and ( b) they’re not giving away as many tickets as they did back in the day.

    Also, fans don’t just come. You have to devote resources to get them to come. And you can’t make a business of it unless you actually SELL those tickets. So the “team’s financial situation” (if it includes having fewer resources to devote to sales & marketing) does impact attendance.

  29. kebzach Says:

    The situation in Rochester is probably like the situation at a restaurant after it gets closed in the short-term for a health violation. Most people don’t bang the doors open the first day it’s cleared to serve again.

  30. admin Says:

    There’s that, too.

  31. Rethinking Division-2 Pro Soccer in North America – Part 2 | Inside Minnesota Soccer Says:

    [...] at the attendance numbers of Division-2 in the US, average attendance was 4,408 as of July 12 of this year. However, subtracting attendance numbers from Portland and Vancouver who will be [...]

  32. Brian D Says:

    re: the Philly game-
    It was nice during the game, but there were horrible T-storms all day in the region. I imagine that killed off some enthusiasm, and ruined any walk-up sales that might have happened.

  33. admin Says:

    Wait, what? Again, 30 years without a team, second home game in your own stadium and 17k people who came to the opener at the Linc couldn’t be buggered to show up because it rained?

  34. Matt Says:

    Absolutely unacceptable that New England has averaged ~11k, when you take an average of NYRB and Phillly = ~18k. Clearly the problem is not the fan base, its the team itself (and more specifically, the poor stadium, disinterested ownership group, etc.). Ugh.

  35. John Says:

    It’s not good that despite having an announced attendance of 17,000 and winning the game in the last minute of the match (albeit on a PK) the Union article on the main Philly newspaper website is 5 grafs long and is from the Associated Press.

  36. Marc Silverstein Says:

    I asked the NPSL and they said that they’d rather not announce an attendance of 12 in New Hampshire…but they’d be happy to provide you with the average attendance in Chattanooga of 4000+

  37. admin Says:

    And this, boys and girls, is why you don’t see the NPSL attendance figures in the above compilation. Thank you and good night.

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