This is a fairly clever ad promoting the Kansas City Wizards’ under-construction stadium¹. I like how the cut of the Wizards’ ownership group’s jib, to be honest - not just in this ad, but in the way they go about things. They get it.

That said, am I the only one who’s skeptical about The Power Of Beating ManU In A Friendly^TM? I think it’s great if the Wizards sold 700 season tickets the day after their win, I’m just wondering if the cause-and-effect relationship is as strong as some might make it out to be.

If they weren’t building a new stadium (which has enough of a shape now to actually look like reality), would they have sold 700 new season tickets to Community America Ballpark based on beating ManU? Or was it the stadium and the fact they only put 2,011 season tickets on sale?

Hey, I’m all in favor of striking while the iron is hot, and there’s no better time to make a sale than when you can display your product in the best possible light. I am just curious how, if someone hasn’t been a season ticket holder for the Wizards for lo these first 15 years², why beating Manchester United would suddenly do the trick. Because they’re not going to be playing Manchester United every week next year.

1 - Admit it, you didn’t think you’d read that phrase before you read “DC United’s new stadium,” did you?
2 - To be fair, when Lamar Hunt made that big push several years ago, the Wizards did bring in a bunch of new season ticket holders. I don’t know that they kept all that many of them, though.

Tags: MLS, soccer, soccer video

This entry was posted on Tuesday, July 27th, 2010 at 10:39 am and is filed under soccer. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.