Taking Attendance, 5/14/2012

Now that everybody in the top three men’s leagues has had at least one home game, here’s the first Taking Attendance report of the 2012 season.

MLS G Total Average Median High Low
Montreal 4 162,115 40,529 41,016 60,860 19,223
Seattle 7 270,387 38,627 38,399 39,312 38,301
Los Angeles 6 139,182 23,197 22,696 27,000 18,466
Houston 1 22,039 22,039 22,039 22,039 22,039
Portland 5 102,190 20,438 20,438 20,438 20,438
Toronto 5 95,109 19,022 18,944 20,070 18,364
Sporting KC 5 95,087 19,017 19,777 20,404 15,161
Vancouver 5 93,074 18,615 19,271 21,000 15,382
Salt Lake 6 110,062 18,344 17,924 20,415 16,738
Philadelphia 5 91,563 18,313 18,526 19,074 17,189
New York 5 81,020 16,204 17,114 21,024 11,315
Colorado 4 58,019 14,505 13,949 19,152 10,969
Chicago 5 70,433 14,087 14,159 18,075 10,489
DC United 6 82,506 13,751 13,619 16,314 10,135
Dallas 7 92,179 13,168 11,702 20,906 10,069
Chivas USA 5 64,338 12,868 14,127 14,652 7,723
Columbus 5 63,290 12,658 11,516 18,197 10,479
San Jose 6 71,421 11,904 10,364 21,816 8,734
New England 4 41,575 10,394 11,251 12,925 6,149
MLS TOTAL 96 1,805,589 18,808 18,114 60,860 6,149
 
NASL G Total Average Median High Low
San Antonio 3 32,801 10,934 10,114 13,151 9,536
Atlanta 4 17,180 4,295 4,460 5,000 3,261
Minnesota 3 12,553 4,184 2,168 8,693 1,692
Fort Lauderdale 3 10,449 3,483 2,916 4,779 2,754
Carolina 3 9,442 3,147 3,041 3,683 2,718
Tampa Bay 4 12,119 3,030 3,148 3,536 3,536
Edmonton 2 2,393 1,197 1,197 1,273 1,120
Puerto Rico 4 4,074 1,019 1,006 1,542 520
NASL TOTAL 26 101,011 3,885 3,085 13,151 520
 
USL PRO G Total Average Median High Low
Rochester 1 7,959 7,959 7,959 7,959 7,959
Orlando 3 23,042 7,681 7,899 8,421 6,722
Charleston 4 14,979 3,745 3,544 4,729 3,162
Wilmington 3 10,620 3,540 3,682 4,456 2,482
Richmond 3 10,451 3,484 3,169 5,009 2,273
Harrisburg 1 1,223 1,223 1,223 1,223 1,223
Los Angeles 4 4,867 1,217 1,118 2,432 200
Antigua 6 6,400 1,067 900 1,800 800
Dayton 3 2,645 882 853 1,012 780
Pittsburgh 2 1,567 784 784 1,005 562
Charlotte 5 3,507 701 576 964 522
USL PRO TOTAL 35 87,260 2,493 1,223 8,421 200
 
PDL G Total Average Median High Low
Fresno 2 8,634 4,317 4,317 4,361 4,273
Des Moines 3 10,237 3,412 3,272 3,722 3,243
Carolina 1 2,741 2,741 2,741 2,741 2,741
Ventura County 1 1,547 1,547 1,547 1,547 1,547
Western Mass 1 1,491 1,491 1,491 1,491 1,491
West Texas 2 2,732 1,366 1,366 1,644 1,088
Portland 1 1,257 1,257 1,257 1,257 1,257
Victoria 1 1,172 1,172 1,172 1,172 1,172
Palmetto 1 1,031 1,031 1,031 1,031 1,031
El Paso 1 560 560 560 560 560
Boston 1 546 546 546 546 546
Worcester 1 531 531 531 531 531
Mississippi 1 418 418 418 418 418
CFC Azul 1 397 397 397 397 397
No. Virginia 1 375 375 375 375 375
GPS Portland 1 352 352 352 352 352
Va. Beach 1 314 314 314 314 314
Orlando 2 615 308 308 315 300
Reading 1 267 267 267 267 267
Tampa 2 505 253 253 365 140
West Virginia 1 251 251 251 251 251
Real Colorado 2 350 175 175 200 150
Los Angeles 2 334 167 167 184 150
So.West Virginia 1 155 155 155 155 155
Seacoast United 1 150 150 150 150 150
Westchester 1 140 140 140 140 140
Vancouver 2 274 137 137 154 120
Orange County 2 272 136 136 137 135
Bradenton 2 250 125 125 150 100
Springfield 1 80 80 80 80 80
PDL TOTAL 41 37,978 926 352 4,361 80

A few notes:

  • MLS projects out (if everybody holds their current average) to draw more than six million in 2012 and to break their all-time average record. Montreal’s average is going to drop (obviously) once they move back into the renovated Saputo Stadium. Also, for the moment, Montreal leads the league in average attendance, the first time in a while Seattle hasn’t been there.
  • San Antonio has taken Montreal’s spot as the NASL attendance leader, despite getting increasingly diminishing crowds after a 13,000+ opener. Atlanta and Carolina are both up nicely in average attendance over the same number of home games as a year ago (as is Minnesota, but that’s more a function of their large Metrodome opener skewing a small sample). But Fort Lauderdale, Tampa Bay, Edmonton and Puerto Rico are down (the latter two because of venue shifts). Tampa Bay, which lost 25% off its 2010 numbers by moving to St. Petersburg, got the supposedly magical “Rowdies” identity back and are now down another 10%. Nostalgia is great, but it doesn’t always sell like you think it will.
  • Rochester lead Division II in average for years, and they’re leading Division III for the moment on the strength of a home opening crowd not everyone believed was 7,959. Orlando continues to draw extremely well. There’s been no significant change among the other teams, though Los Angeles had a decent (2,432) home opener and now are back to drawing hundreds.
  • The PDL season is fully underway, with Des Moines and Fresno once again up top (all of Fresno’s tickets are free through a sponsorship deal) and the league so far running almost 100% ahead of its normal average (I’m missing six games worth of attendance figures here early). Carolina also drew well for its home opener this weekend (2,741). As you can see, many PDL teams put development ahead of everything else, and their attendance figures reflect that.
  • Though it’s too early to do a full chart on it, the WPSL Elite season (featuring the remnants of WPS and a few other ambitious clubs) opened this past weekend, with Chesapeake drawing an estimated 400 to their opener on Thursday and last year’s WPS champions, Western New York, getting 1,304 to theirs. Obviously, it helps to have Alex Morgan. The W-League season is also underway and also too early to chart, but Charlotte drew 559 to its Friday opener, while Tampa (playing in Brandon) drew 90 to its Sunday opener.
  • As always, standard disclaimers about announced figures apply. If I had drop counts, you’d get those, too, but I don’t, so these numbers are the ones we have. YMMV.

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13 Responses to “Taking Attendance, 5/14/2012”

  1. El Conductor Says:

    LOVE THE ATTENDANCE ARTICLES!
    As a fan NPSL squad, Chattanooga Football Club, I’ve always interested to see how the NPSL compares with the “other” premiere league – the PDL. I know here in the south, NPSL clubs fare well against their regional PDL counterparts. Is there any way you could put together a PDL/ NPSL preseason match up comparison? Pretty please?

  2. KT Says:

    As I’ve said for years…I don’t have NPSL numbers. The NPSL makes no effort to announce numbers on a consistent, league-wide basis. They really don’t do anything on a consistent, league-wide basis.

  3. OleGunnar20 Says:

    i’ve got all the same numbers for MLS and D2/D3.

    antigua barracudas with 1800, 1200, 800, 800, 800, 1000 seems just a tad suspicious to me … i get the distinct feeling they just make up a number to report to the league for the box score. but it is antigua so who really cares.

    between NASL and USLPro there are around 10 teams with very solid 3K plus attendance that would make a good foundation for a combined D2.

  4. KT Says:

    Things are very different on the islands.

    And there’s a reason why some teams are where they are. Average announced attendance is not the be-all, end-all of how to stack teams in various divisions. I’d say there are enough solid organizations between the two to have a ten-team league, but the bridges that have been burned aren’t going to be re-constructed.

    If one or the other of those leagues can’t continue, then you might see an accommodation. But coming together of their own accord? Unlikely, it says here.

  5. KT Says:

    Oh, and Charleston and Wilmington are not markets for whom D2 would make a lot of sense at this point in history, despite their decent figures. Those are pretty perfect D3 markets and, as they’re only 170 miles apart, need enough other.

  6. chuck Says:

    My feeling is the Rochester to NASL bridge isn’t burned. Publicly it always looked like Rochester would continue in Div. II. It wasn’t until USL sued that the club recanted its stated desire and went to Div. III.

    But certainly Kenn’s correct that other factors ($) besides attendance figures are driving the decision.

    The real story is what will happen to attendance figures (rather, to profitability, but we use attendance as a surrogate for success/profitability because we aren’t privy to the dollar figures) in a year with no internal turmoil? I mean, all of last year’s teams returned save Montreal, which was expected. San Antonio shows early signs of being a model franchise and a competent replacement. Rochester seems to have stabilized since going insolvent a few years back. Minnesota still lacks an owner, but at least is no longer named after its field (and has marginally improved its crest!). Ft. Lauderdale’s move from Miami and rebranding is an improvement–hey, improvement from ’0′ is still improvement. The Aztex move to Orlando seems to be working. Charleston is a rock of lower division stability and competency.

    It’s early, I know. But there are a lot of good things happening. Or, at the very least, there isn’t the usual upheaval.

    Yet.

  7. admin Says:

    Barring any contractual obligations that can’t be negotiated/mediated, I guess anybody’s fair game to join anybody else.

    Is Rochester losing less or more money than they were in D2, do you think? I don’t know. That might enter into it.

    As will “How vehemently will one league or another fight someone who tries to leave?”

  8. chuck Says:

    Yeah, we just saw what one legal dispute can do to parties with no money (RIP WPS).

    Perhaps the financial concerns relate to the new USSF rules more than anything else? I mean, I can’t imaging front office salaries, marketing budgets, travel expenses, or facility rentals would vary much if a team is Div. II or III (even in spite of USL Pro’s once vaunted plan to keep down travel expenses by being a “regional” league–that “region” now being from LA to Antigua). Perhaps player salaries vary considerably, but I doubt it. And I don’t think attendance, concessions, or merchandise sales for one franchise would change much if it went up or down a league at this level. And there is no broadcasting revenue to worry about. So the decision, I think, comes down to franchise fees and so-called “financial viability” requirements.

    Is the USSF enforcing the requirements it imposed last year on Div. II? Requiring a club to have an owner with 35% controlling interest and a net worth of at least $20m seems a bit steep for a NASL team. Perhaps Rob Clark, the 39 year-old Rhino owner, doesn’t qualify and isn’t willing to bring in partners (assuming he wants to the Rhinos in NASL, that is).

  9. KT Says:

    Chuck, seriously…it’s not like WPS was at all a well cat before the Borislow litigation. I mean, they and their adherents are using that as a cause rather than a detail.

    And, actually, staffing and player salaries absolutely vary considerably from MOST D2 teams to MOST D3 teams (with exceptions) and even among teams in the same league (that has always been the case).

    What happens when a team changes levels is a change in all the budgets based on anticipated revenue. Let’s take a team that drops from D2 to D3. Most of the time they do that because they’re spending too much (in all areas) for their revenue to absorb. So in doing so, they start to jettison staff (particularly sales staff) and players and slash budget line items (including advertising and marketing).

    When you slash staff and marketing/advertising budgets, you are removing things from the equation that actually generate attendance and merchandise sales and all that revenue generation stuff. That stuff doesn’t just “happen” whether there’s someone in the office to deal with it or not.

    (Orlando and – apparently – Rochester very likely had the largest player budgets in D3 last year, while Pittsburgh’s was nowhere near what those guys were spending. And Orlando at first had a bunch of 2nd division legacy contracts that they were tied to. But even within leagues, some teams spend way more than others on players, and always have.)

    There are teams at every level that are better-run than teams at a level above them and some that are worse-run than teams at a level below them. It’s not a perfect collection of organizations, no league ever has been or likely will be.

    But the idea – in general – that revenue and expense (particularly player and staff expense) isn’t largely variable between divisions is ridiculous. Because it is.

  10. KT Says:

    (Someone like a Charleston kept doing the same things they had been doing, which made their drop fairly seamless for them. Someone like a Vancouver stepped up their game from a marketing and front-office standpoint – and capitalized, obviously, on the fact that it’s cool to be in MLS now – but didn’t do that well on the player front, which is why they struggled their first year. But most teams aren’t that smart when they drop, which is why – as you saw in a prior post – most teams that drop go out of business within a few years. Dropping is more a move along the Desperation Timeline than anything else.)

  11. sidereal Says:

    “last year’s WPS champions, Western New York, getting 1,304 to theirs. Obviously, it helps to have Alex Morgan.”

    Actually, they don’t have Morgan. She’s playing for the Sounders, alongside Solo, Rapinoe, Leroux, Cox, Winters, etc. But only about half the season as the Olympics will take over for the national team players.

    Still, on the strength of that star power, the Sounders Women are going to pull a couple thousand a match.

  12. admin Says:

    Ummmm….that’s what I meant. I KNOW they don’t have Alex Morgan. It helps TO have Alex Morgan, and when you DON’T have Alex Morgan, you get 1,304 a game when last year you got 4,881. Capiche?

  13. sidereal Says:

    Ah, got it. It read like the attendance was being favorably compared to Chesapeake’s 400.

    4500 for the Seattle opener. Definitely a Morgan effect, though Veronica Perez has actually been the best player on the team.

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