I’ve been reading about the United Football League considering moving from fall to spring as a way to save itself from its self-inflicted wounds. One guy in particular caught my attention when he wrote “Those of us that remember the original USFL know that spring football can work.” (I know, “the Examiner.” Hah.)
Only the USFL didn’t really “work.” It lost millions of dollars, moved, merged, swapped and folded franchises at a moment’s notice, had gradual and inexorable TV ratings erosion and reached a point where its $1.36 billion antitrust lawsuit against the NFL was literally its only lifeline. I remember the original USFL. It didn’t work. Nor has spring football worked, ever.
Look, I loved the USFL and lived and died with the Tampa Bay Bandits. They were fun, they were exciting, they were innovative and (perhaps most importantly) they were winners, right at a time when the NFL’s Buccaneers were entering their 12 straight years of double-digit loss seasons. But I was 18-20 years old when they existed. I long for a lot of things I had when I was 19 (chief among them, perhaps, a 30-inch waist).
We tend to romanticize the USFL the way we romanticize That Hot Chick We Dated That One Summer (she was batshit crazy) and That Great Bar We Used To Go To In College (it was a dive). That Football League That Played In The Spring was fun, different, quirky, and, for a lot of us, came at an impressionable time when we still believed that things challenging the status quo were not only possible, they were easy.
The USFL didn’t “work” in the spring. The UFL isn’t “working” at all, and won’t “work” no matter what time of year they play. Not with today’s sporting landscape, not with all the readily-available football that exists today, and certainly not with this bunch running the show.
This thorough article in the Omaha World-Herald does a great job of laying out the issues and showing you how delusional the league’s owners can be at times.
“Our goal is to retool our proposals and build to a minimum of six teams in cities like Omaha, Sacramento and Norfolk, Virginia, where people want you and like you and love football. With that package, you can get a good television contract.”
No, Paul Pelosi, you can’t. You can’t get a “good” (read: “lucrative”) television contract with teams in cities like Omaha (where they’d be hard-pressed to play in the spring), Sacramento and Norfolk. It’s not happening. TV is about eyeballs and there aren’t going to be enough eyeballs watching Sacramento against Norfolk to bring in the money to close the budget gap for the UFL (which has reportedly lost $120 million in three years). And, no, Dennis Green, it’s no tragedy that there’s no place for guys who aren’t good enough to make the NFL to play professional football. Or to coach it, for that matter.
If there’s anything the NFL’s record-setting TV ratings, international initiatives and crowd figures have taught us, it’s that there’s always a market for more NFL football. And if there’s anything the alphabet soup of leagues that have come and gone over the years has proven, it’s that there’s no real market for after-market football.