“This, to us, is not European whatsoever,” (Rob) Heineman said. “This is all about our connection to the community and us trying to be innovative in what we’re trying to do.
“(It’s not) a ripoff,” Heineman said. “That’s the furthest thing from the truth…we’re not just calling ourselves Real Salt Lake or F.C. Dallas. We’re going to go do and embody the name we’re giving (ourselves). That’s not to say it won’t fail. But I don’t feel it’s going to.”
Nah, it won’t fail. At the end of the day, it’s just a name, and their new stadium and committed local ownership will mean they’ll be a stable franchise just a few years after they were on the selling block and rumored to be moving to St. Louis or Philadelphia or some place. I’m just tilting at windmills here. I get that.
But, please, don’t try and tell us this isn’t European. Don’t try to tell us this isn’t an attempt to appeal to what, in 2010, we consider “authentic” soccer fans (and “being authentic” now in American soccer means “authentically ripping off the authentic stuff from actually authentic people we saw on television”). Please don’t try to tell me that “Real Salt Lake” and “FC Dallas” are Europosing names, but “Sporting Kansas City” isn’t. Stop it. Just stop.
EDIT: I missed this last night, but I’m not sure I could have come up with better ones. I think “Galatallahassee” is my fave, but only because I lived there, once, a long time ago.