Latest attendance numbers for MLS, the NASL, USL Pro and the NWSL, through games of May 19:

• MLS should hit the 2 million mark in total attendance next Sunday, just slightly behind the pace set last year when the league drew six million fans for the first time ever.
• Chivas USA sits at an announced average of 8,059 after last night’s intimate gathering of 8,125 for its match against Real Salt Lake. I don’t know that the Goats can catch the all-time MLS low of 7,460 per game set by the Miami Fusion in 2000 or Dallas’ 7,906 at Dragon Stadium in 2003, but they’ll probably be only the fourth team in the last ten years to go sub-10k for the season (Dallas 2004, Kansas City 2005, San Jose 2010).
• Most NASL teams are up year-over-year, with only Edmonton (down 29%, but with a finally-expanded stadium available to them) and San Antonio down over the same number of home games from 2012. Just as happened in 2012, San Antonio’s numbers have gone down each game after their opener (though they’re now in a smaller stadium that they control, so they’re very likely better off financially).
• Missing attendance figures are prevalent in USL Pro, so what we can divine from the DIII numbers isn’t as robust as it might otherwise be. MLS’ Seattle Sounders, who are considering putting a future USL Pro team in a suburban location rather than align with an existing team, did draw 2,174 for their reserve team’s match with Orlando on Mother’s Day.
• Portland continues to set the pace in the National Women’s Soccer League, averaging 13,336 after three home matches (which would be the highest average for a women’s pro team since the WUSA’s Washington Freedom averaged 14,421 in 2001). Thanks to the Thorns, the NWSL’s current average (4,366) is ahead of the overall three-year WPS average (3,930), though three current teams are averaging below 2,000 a game. No WUSA team averaged under 4,249 for a season, and the WPS low for a season was magicJack’s 2,033 in 2011. Sky Blue FC’s announced crowd of 688 on May 8 is the smallest in the history of any of the three leagues, smaller than the announced 864 for a WPS match between Atlanta and magicJack on May 28, 2011 in Boca Raton, Florida.

I have an article published in this month’s issue of Stadium Journey magazine (though I didn’t write about stadiums, oddly enough). Thanks to a recommendation from my man Josh Hakala (whose excellent TheCup.us you should visit, especially this time of year), they asked me to write about the pros and cons of promotion and relegation (a topic I may have mentioned before) for their all-soccer issue.

I didn’t write it as prole bait, but I figure it’s going to end up drawing out the batshit crazy brigade. As you know (unless you’re one of the batshit crazy brigade), I’m not personally opposed to the concept – I just don’t think it’s realistic in America now, and maybe not ever. But despite presenting what I think is a balanced look at the advantages and drawbacks of such a system, I fear the “hostile media effect” is going to be in play here and the proles are going to be sure my bias is showing through. Which ( a ) would be nothing new and ( b ) comes with the territory, I guess.

But if they read it, it probably means they bought it, so that’s good. The magazine itself is a good read for anyone who likes to visit stadiums and have sports experiences around the country, so I encourage you to visit them and buy the print or electronic versions of the May issue.

Now that every professional (men’s and women’s) team in MLS, the NASL, USL Pro and the NWSL has had at least one home match, we can take a look at the attendance figures for each team in the various leagues through games of May 5. (As always, corrections are welcome.)

NOTES:

• MLS, which drew six million fans for the first time ever in 2012, is on pace to do slightly below that (if every team holds its average for the rest of the season), but at 17,272 and playing to about 83% capacity, its numbers are healthier than ever overall. There are still trouble spots (Chivas USA, obviously, but to a lesser extent, Colorado, Columbus and Chicago), but the bright spots are very, very bright.
• Starting the MLS season earlier than ever may be something they want to re-think (if it’s mathematically possible, given all the constraints). This year’s March average (17,803) was well off last year’s record 20,783 and below 2011 (19,225) and 2010 (17,992). The season began on March 2 this year, a week earlier than last year and almost two weeks earlier than the year before. I don’t know if there’s a strong correlation (I’d have to delve deeper into it) but those are the numbers. (Incidentally, the April numbers were right about in line with the last few years.)
• Things are looking up in the early going in the Division II North American Soccer League, with strong showings in Minnesota (though not quite as strong as they wanted), the newly-rebranded United FC is 25% ahead of the former Stars’ numbers from a year ago, when they opened at the Metrodome and then moved back outdoors. They’re playing all but one of their Spring Championship matches indoors this time around.
• In fact, every NASL team but Edmonton (where new stands are finally being constructed at Clarke Stadium) and San Antonio is up year-over-year and the league itself is up about 5%. (In the Scorpions’ case, they couldn’t match last year’s numbers no matter what, as their lovely new yard has a much smaller capacity than the high school football stadium the team played in last year.)
• Orlando continues to set the pace in USL Pro (though their MLS chances took a hit late last week). The Lions drew club regular-season records of 9,140 on April 19 and then 9,589 eight days later (and had bad weather kibosh what could have been a couple of other great crowds). While mainstays Charleston, Richmond and Wilmington will be fine, there are troubling signs in Los Angeles (as usual) and Tampa Bay, while Phoenix has lost half its audience (and its club president) in its first month of play.
• Incidentally, the league numbers you will see for USL Pro throughout this season will include the “crossover” games against MLS Reserve League teams. There have been three so far, with Salt Lake drawing a high of 8,263 for their game against Phoenix, Portland getting 1,803 for VSI Tampa Bay and Colorado getting 307 for Harrisburg’s visit. Without the MLS Reserves, the USL Pro average is 2,614 at the moment.
• The latest attempt at women’s pro soccer, the NWSL, is 14 games in and Portland, Washington and Kansas City have drawn healthy (in Portland’s case, super-healthy) crowds. Boston’s off its former league-leading pace, but the big disappointment was Seattle, which drew just 2,618 for its inaugural against Sky Blue FC Saturday night. The Sounders Women (a different club altogether) led the W-League in attendance last year thanks in part to a star-studded roster, but the Reign is finding the going a bit tougher so far. Saturday will be Western New York’s first Saturday home game with Abby Wambach in the lineup, so we’ll see what happens there.
• And, in case you’re wondering, the PDL season began over the weekend, with the Victoria Highlanders drawing 1,804 for their home opener, a 3-0 win over Kitsap. But LA Misioneros reported 100 for their match against Fresno and the awkwardly-named OC Blues Strikers FC (the former Pali Blues) drew 40 for its opener against Ventura County. The W-League season starts this weekend.

Highmark Stadium in Pittsburgh is one-third of a trio of exciting developments for American soccer that launch this weekend. Two of the three are examples of the sport putting down roots, while the other tries to prove that something can grow on land that’s produced a thin harvest in two previous tries.

The Pittsburgh Riverhounds of USL Pro play their first game at their new, 3,500-seat stadium on the river tomorrow night against Harrisburg. With outstanding views of the city behind it, Highmark Stadium should provide one of the best spectator experiences in the third division (and probably better than some clubs above them provide). The Riverhounds have been around (off and on) since 1999, but will get a good relaunch from a sellout crowd and hope to finally become a part of Pittsburgh’s sporting consciousness.

Meanwhile, the San Antonio Scorpions’ Toyota Field opens tomorrow night when the Tampa Bay Rowdies come to the Alamo City. The 8,000-seat stadium is a little spartan, but has a grass field and looks like a tremendous home for the 2012 NASL attendance-leading Scorpions.

Finally, the third (and maybe final) attempt at a pro women’s soccer league in this country kicks off this weekend as the National Women’s Soccer League stages four games. FC Kansas City hosts Portland Saturday night in the first match in league history, while three other games are Sunday. In Seattle, where a bevy of US Women’s National Teamers helped the Seattle Sounders Women lead the W-League in attendance last summer, the NWSL entry, the Reign, hasn’t seen an outpouring of support just yet.

On the business side, owner Bill Predmore admitted Thursday that he is “disappointed” with season-ticket sales so far, and corporate sponsorships haven’t met expectations.

Elsewhere, the team’s general manager, Amy Carnell, resigned Monday for personal reasons.

“Probably somewhat naively, I thought it was going to be less difficult than it’s proven to be,” Predmore said. “I think I just underestimated the task at hand and really how short a period four months really is.”

While a new business model – where the soccer federations of the US, Canada and Mexico pay the salaries of star players – relieves some of the expense pressure from teams in this new league, the revenue side is still going to be the key. If the NWSL can’t do better at the gate than the WUSA and WPS did, it may find itself in similar straits before long.

I didn’t think Phoenix FC would sell out their home opener, but they had a great crowd on a gorgeous evening and came away with a 1-0 win over VSI Tampa Bay FC on Saturday night.

Sun Devil Soccer Stadium, expanded from just over a thousand seats to somewhere between 2,500 and 3,600, depending on the source, is a terrific venue for USL Pro. Intimate yet not cramped, spartan yet not ramshackle, it feels like it will be a cool place to watch a game (until it’s 113 degrees, at least). And La Furia Roja, the supporters group, kept at least one side of the stadium rocking even when Netinho wasn’t scoring the first goal in club history.

VSI Tampa Bay was playing its first-ever match (it looked like they’d been thrown together at the last minute, and we could have played until Monday morning and I don’t think they would have scored), so Orlando coming to town on Sunday will be a better test of the actual soccer. Phoenix FC’s game operations still need some work (halftime consisted of a kid trying to kick a ball at a t-shirt hung from the crossbar) and they don’t have any visible sponsors, but the stadium and the result were just fine for the first night.

Good job by them, not a great prediction by me. Kudos to everybody involved and let’s see what happens next.

With its home inaugural match in USL Pro a week away, Phoenix FC has removed eight sections – totaling, by my count, more than 1,600 seats – from its stadium configuration. The redesign leaves Sun Devil Soccer Stadium with less than half the capacity its new occupants originally advertised it would have.

When I first looked at how the expansion team was faring at selling season tickets for its maiden campaign just over two weeks ago, I counted about 3,888 seats in the proposed configuration. Since then, Sections 103 to 106 on the north side and Sections 208 to 2011 on the east side – which originally totaled 1,620 seats – have disappeared, along with one of the two proposed beer gardens.

Either they realized once the seats started going in that they wouldn’t all fit or slow ticket sales convinced them to downsize. Regardless, my unofficial count based on the seating charts on their ticketing website shows 2,224 actual seats in the stadium (plus whatever section 301, the Supporters Section behind the south goal, can hold, which, based on this photo, can’t be much).

As of Friday morning, about 1,062 of the 2,224 seats weren’t available for purchase online (meaning they’re either sold or in reserve – it appears as though Sections C and J on the west side, a total of 170 seats, are being held back for internal use). That’s actually not a bad start for a first-year club that has done basically no advertising, but it’s a long way from the anticipated 5,000-seat sellouts for the whole season.

Phoenix is USL Pro’s second-largest market, but Phoenix FC will play in the league’s third-smallest venue (pending VSI Tampa Bay’s stadium announcement, which, come on, guys). That’s good for creating an intimate atmosphere and increasing the impetus to purchase tickets in advance, but it may not be great for revenue, even with some of the highest ticket prices in the league.

The Wolves play their first-ever league match tonight at Los Angeles (a team with a big stadium and small crowds) before the home opener on Saturday, March 30 at 7:30 p.m. against Tampa Bay.

I’ll be there. I’ll be interested to see who else is.

It’s likely no one has been following this, but Antigua Barracuda FC, which is supposed to open its third USL Pro season three weeks from today, is looking like a club that’s not long for this world.

Last October, two months after a 5-18-1, last place league finish and a week after the Benna Boys (who made up much of ABFC’s roster) finished their World Cup qualifying campaign with an 0-4-1 semifinal record, coach Tom Curtis resigned (he would wind up directing Bristol Rovers’ academy).

When the USL Pro schedule came out, Barracuda FC had no home games (with no mention of that uncommon proposition from the league, but a head-scratching explanation from the club’s CEO), and they planned to use fewer home-grown players, opting instead for a more regional, Caribbean approach, with the intent of finalizing the roster in the middle of last month.

Well, that didn’t happen, and February came and went and they still had no players and no coach, and the mid-February trials turned into early March trials and while that was cutting it pretty close, they said they’d be ready, no worries. Then their domestic league’s top scorer opted to play in Charlotte instead of for Antigua, and just this week the local paper said the club’s participation in the season was “doubtful” because they hadn’t submitted player registrations by the deadline (which was more than a week ago).

But, wait! This morning, we learned that all is well and good, they’ve scrounged up “14 or 16 or 18″ players and despite “some financial difficulties” (not foreboding at all), they’ll be ready to go in three weeks’ time.

I don’t know if the other 12 teams are paying Barracuda’s expenses (they’d been helped out by their FA while World Cup qualification was still a [pipe] dream) or what, but 26 road games over the next four-plus months with an uncertain roster and unstable infrastructure sounds like a recipe for disaster.

Given USL’s track record in the Caribbean (and the NASL’s recent troubles there), perhaps our leagues should just stick to the mainland. I can’t see any way this particular story ends well.

With less than two weeks to go before Phoenix FC plays its inaugural USL Pro home match, workers have begun installing the additional seating that will bring Sun Devil Soccer Stadium’s capacity close to 5,000. The seats, purchased from the Waste Management Phoenix Open golf tournament that was played in Scottsdale in early February, are being erected on the East and North ends of the stadium to augment the existing West side stands. More photos after the jump.
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The future starts now, all right. Thursday, February 7, 2013 is next Thursday. This announcement comes to you from the local USL Pro team, the Phoenix FC Wolves, who have their first home game in less than 60 days, and are kind of behind the 8-ball. They haven’t announced ticket prices yet, haven’t hired anyone in sales and marketing yet, have no one in the organization who has ever actually sold a ticket, and have six home games by Memorial Day. I hope they do well, but everything I’m hearing (except from local fanboys) is head-scratching.

Just because people have asked and not because it’s particularly revealing or surprising, here are the 149 teams in MLS, the NASL, USL Pro, the PSL, WPSL Elite and the W-League ranked by average announced attendance. Before you ask, many lower teams don’t always report all of their numbers, so there are many missing figures in the WPSL-E, the PDL and W-League. And, no, I don’t get NPSL figures because they really don’t make an effort to put those numbers out there and I’m not inclined to go searching for attendance figures for a league that let the Phoenix Monsoon in. Please to enjoy: